Fan Data
-
Sports Fan Data IN DEPTHon ONE
sport / league -
Sports Fan Data CONTRAST
COMPARE35
sports / leagues -
Sports Fan Data SPORTS+
TV+NEWS -
ask us about! REGIONALon 40+
sports / leagues
choose options above
Sports Fan Data
IN DEPTH
on ONE
sport / league
Interested in a different sport or league? Contact us about data services for 47 different sports and leagues.
LEARN MORE:
Which Sports Fan Segments Are Covered?
Which Sports Fan measurements are covered?
Which Sports Fan Segments Are Covered?
Total population by age-breaks
Gender by age-breaks
Ethnicity by gender
Education
Income
US or Foreign Born
Working status
Marital Status
Parental Status
Political Orientation
Sexual Orientation
Current or past sports participation
Cable or Satellite usage
Social Media usage
Which Sports Fan measurements are covered?
Who is interested in this sport/league overall?
Who is a fan of this sport/league?
Who follows and keeps up to date with this sport/league?
Who says this sport/league is their favorite sport/league?
Who says this sport/league is their favorite or second favorite
sport/league?
What is each segments’ relative Quality of Interest* in this
sport/league?
What is the relationship between someone being a fan of this
sport/league and identifying themselves as a sports fan overall?
If someone is interested in this sport/league, what other
sport/leagues are they interested in? What other sport/leagues are
their favorite?
What % watch this sport/league alone, and what % watch this sport/league socially?
Where do different segments get their highlights?
Where do different segments get their news and information about
this sport/league?
*Measures the depth of fan engagement by segment rather than the number
of fans.
Back
Sports Fan Data
CONTRAST
COMPARE
35
sports / leagues
Which Sports Fan Segments Are Covered?
Which Sports Fan measurements are covered?
Which Sports / Leagues Are Covered?
Which Sports Fan Segments Are Covered?
Total population by age-breaks
Gender by age-breaks
Which Sports Fan measurements are covered?
Who among the population is interested in each sport/league?
Who among the population is a fan of each sport/league?
Who among the population follows and keeps up to date with each
sport/league?
Who among the population is a fan and follows and keeps up to date
with sport/league?
Who among the population says sport/league is their favorite
sport/league?
Who among the population says sport/league is their favorite or
second favorite sport/league?
How does each sport/league compare based on its Quality of
Interest*?
How do fans’ identification of themselves as a “sports fan overall”
vary by sport/league?
If someone is interested in a particular sport/league, what other
sports/leagues are they also interested in? (ranked by top 25)
What other sports/leagues are their favorites? (ranked by top 6)
*Measures the depth of fan engagement by segment rather than the number
of fans.
Which Sports / Leagues Are Covered?
- The NFL
- MLB
- The NBA
- The NHL
- NCAA Football
- Men’s College Basketball
- MLS
- UEFA Champions League
- English Premiere League
- La Liga
- International Soccer
- The PGA
- Men’s Pro Tennis
- Women’s Pro Tennis
- The WNBA,
Women’s College Basketball
- E-Sports
- Boxing
- The UFC
- Pro Wrestling
- NASCAR
- F1
- IndyCar
- Gymnastics
- Figure Skating
- Beach Volleyball
- Fitness Competitions
- Track & Field
- Action Sports
- Bicycle Racing
- Horse Racing
- Pro Bull Riding
Sports Fan Data
SPORTS+
TV+NEWS
Top 35 Sports/League Interest In
Top 25 Sports/League 'Awd' Interest In
Top 10 Favorite Sports/League
Top 8 Favorite Network for Sports
Top 10 Favorite 'Network' for TV Content
Top 8 Favorite TV Programming
Top 6 Favorite Categories of News
Top 6 Primary Ways to Get News
Learn more:
Which Sports Fan segments are covered?
Which Sports Fan segments are covered?
Total population by age-breaks
Gender by age-breaks
Ethnicity by gender
Political Orientation by gender
Cable usage by gender
Platform usage by gender
choose your sport or league